Getting started with Paid Social

A client onboarding guide for Meta Ads: granting Skyway Media the access we need to set up, manage, and optimize your campaigns without delays.
Client Onboarding Meta Business Manager · Ad Account · Meta Pixel
Why we need this, and why now: to launch paid social campaigns on Facebook and Instagram, Skyway Media needs access to your Meta Business Manager. This lets our team fully set up, manage, optimize, and troubleshoot your campaigns without delays — so your ads go live on schedule.
01 · Before You Start

What you’ll need on hand

The whole process takes about 10 minutes. Before you begin, make sure you have the following ready:

02 · Grant Meta Access

Add Skyway Media in Business Manager

Partner access is the cleanest, safest way to work together: you keep full ownership of your accounts, and you can adjust or remove our access at any time.

Log into Meta Business Manager

  1. Go to business.facebook.com
  2. Log in using your Facebook credentials

Don’t have a Business Manager account? Let us know — we can help you set one up, or walk through an alternate way to grant Page access.

Open Business Settings

  1. From the left-hand menu, click Settings
  2. Navigate to Users → Partners

Add Skyway Media as a Partner

  1. Click Add
  2. Select Give a partner access
  3. Enter Skyway Media’s Business ID (below)
  4. Click Next
Skyway Media · Business ID
7730943973626879

Copy and paste this exactly as shown when Meta asks for the partner’s Business ID.

03 · Assign Assets

Grant Full Control of your pages

Assign the following assets to Skyway Media, selecting only what applies to your business. Granting Full Control ensures we can efficiently manage campaigns, resolve issues, and make updates without needing repeated approvals.

Facebook Page
Asset 01
Your business Page on Facebook — where ads are published from and engagement happens.
Access Level: Full Control
Instagram Account
Asset 02
Your business profile on Instagram, connected through Business Manager for ad placements.
Access Level: Full Control
Ad Account
Asset 03
Where campaigns, budgets, and billing live. This is the engine room of your paid social.
Access Level: Full Control
Meta Pixel
Asset 04
The tracking code that measures conversions and powers retargeting on your website.
Access Level: Full Control
You stay in control. Partner access never transfers ownership. Your Business Manager remains yours, and you can review or revoke Skyway Media’s access at any time from the same Partners screen.
04 · Ad Account & Billing Check

Confirm your ad account is ready

Before campaigns can launch, please confirm the following on your ad account:

Don’t have an ad account yet? No problem — Skyway Media can assist with creating one once partner access is granted.
05 · Website & Tracking

Set up conversion tracking

If ads will drive traffic to your website, accurate tracking is what turns ad spend into learnings. Please let us know:

Almost There

One last step, and we take it from here

Once access is granted and billing is confirmed, our team verifies everything on our end, finalizes tracking, and begins building your campaigns.

06 · Notify Us When Complete

Tell us it’s done

Once all steps are finished, let us know one of two ways:

We’ll verify everything and begin campaign setup.

If you run into any issues or have questions at any step, we’re happy to walk you through the process or jump on a quick call. No question is too small — that’s what we’re here for.
Skyway Media · audrey@skyway.media · (727) 317-6826